How It Works
Join and grow a circle
Identity someone you want to support. Invite friends and family to join the Circle.
Download our extension and shop
Download our extension and earn cashback effortlessly on items you’re already purchasing online.
Contributions with every purchase
When you activate cashback through Tufa’s extension, your cashback is automatically shared with your Circle beneficiary.
Power of Community
Pooling commissions from friends & family generates material and ongoing financial support through a collective effort.
How We Fund Support
Retailers pay us for bringing them customers (it's cheaper than advertising!). We give the majority of this money to the person you want to support.
Earn Commissions Everywhere
Once you download the extension, you can earn commissions when you visit your favorite retailer sites.
Track Your Impact
See the difference your purchases make, along with the collective impact of your entire support circle.
Frequently Asked Questions
Does Tufa impact the cashback or rewards users already receive?
No, Tufa does not affect the cashback, points, or rewards that you’re already earning from your credit cards or loyalty programs. When you use Tufa, your purchases generate additional commissions, which go toward supporting the group or cause you’ve chosen—without taking anything away from the rewards you already get. It’s a win-win: you continue to benefit from your usual perks, and at the same time, your everyday spending helps those you care about.
Why are retailers willing to pay Tufa a commission for consumer purchases?
Retailers pay Tufa a commission because we help drive incremental sales for them. Even if you’re already shopping on a retailer’s website, by enabling Tufa commissions, you choose to support that retailer, knowing they’ll contribute to a cause you care about. Retailers know you could go to another store offering the same product, and by offering commissions through Tufa, they can win your business and increase their sales. Rather than spending marketing dollars on traditional ads, retailers pay a commission when a purchase is made through Tufa, which supports the groups or causes you care about. This is a common practice in the industry, known as affiliate marketing.
How does Tufa make money?
Tufa makes money through a small portion of the commissions we earn from retailers. When you shop through Tufa, retailers pay us a commission for referring your purchase. The majority of that commission goes to support the person or group you’ve designated, but we keep a small percentage to cover operational costs. Importantly, the small percentage we retain is taken before we show you the commission amount—you earn 100% of the commission we display. This means Tufa’s platform is free to use, and we only make money when your purchases support a cause, making it a sustainable, impact-driven model.
Is Tufa safe and secure to use?
Yes, Tufa is completely safe and secure to use. Tufa does not store sensitive payment information like credit card numbers. All payment details are handled directly by the retailer. The only data we receive from retailers are order IDs and commission statuses. For example, retailers may only pay commissions after a purchase’s return window has closed. Our platform adheres to industry standards for encryption and data security, ensuring that your personal information is protected at all times.